{"id":634,"date":"2024-09-19T09:42:52","date_gmt":"2024-09-19T09:42:52","guid":{"rendered":"https:\/\/www.salemwebhosting.in\/articles\/?p=634"},"modified":"2024-09-19T11:49:23","modified_gmt":"2024-09-19T11:49:23","slug":"email-deliverability","status":"publish","type":"post","link":"https:\/\/www.salemwebhosting.in\/articles\/email-deliverability\/","title":{"rendered":"What is Email Deliverability and How to Manage Email Deliverability Using cPanel"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"what-is-email-deliverability\">What is Email Deliverability<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"891\" height=\"390\" src=\"https:\/\/www.salemwebhosting.in\/articles\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-19-151500.png\" alt=\"Email Deliverability\" class=\"wp-image-642\" style=\"width:635px;height:auto\" srcset=\"https:\/\/www.salemwebhosting.in\/articles\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-19-151500.png 891w, https:\/\/www.salemwebhosting.in\/articles\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-19-151500-300x131.png 300w, https:\/\/www.salemwebhosting.in\/articles\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-19-151500-768x336.png 768w\" sizes=\"auto, (max-width: 891px) 100vw, 891px\" \/><\/figure>\n<\/div>\n\n\n<p><strong>Email deliverability<\/strong> refers to the ability of an email to successfully reach a recipient&#8217;s inbox, without being blocked or filtered into spam. It\u2019s a critical aspect of email marketing, business communication, and transactional emails. Achieving high deliverability ensures that your intended audience receives your messages as planned.<\/p>\n\n\n\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>Table of Contents<\/h2><nav><ul><li><a href=\"#what-is-email-deliverability\">What is Email Deliverability<\/a><\/li><li><a href=\"#key-factors-affecting-email-deliverability\">Key Factors Affecting Email Deliverability:<\/a><\/li><li><a href=\"#how-to-manage-email-deliverability-using-c-panel\">How to Manage Email Deliverability Using cPanel<\/a><ul><li><a href=\"#1-configure-spf-sender-policy-framework\">1. Configure SPF (Sender Policy Framework)<\/a><\/li><li><a href=\"#2-enable-dkim-domain-keys-identified-mail\">2. Enable DKIM (DomainKeys Identified Mail)<\/a><\/li><li><a href=\"#3-check-ptr-reverse-dns-records\">3. Check PTR (Reverse DNS) Records<\/a><\/li><li><a href=\"#4-monitor-blacklists\">4. Monitor Blacklists<\/a><\/li><li><a href=\"#5-set-up-dmarc-domain-based-message-authentication-reporting-and-conformance\">5. Set Up DMARC (Domain-based Message Authentication, Reporting, and Conformance)<\/a><\/li><li><a href=\"#6-monitor-email-queue\">6. Monitor Email Queue<\/a><\/li><li><a href=\"#7-use-ssl-tls-for-outgoing-mail\">7. Use SSL\/TLS for Outgoing Mail<\/a><\/li><li><a href=\"#8-check-email-headers\">8. Check Email Headers<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"key-factors-affecting-email-deliverability\">Key Factors Affecting Email Deliverability:<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.salemwebhosting.in\/articles\/wp-content\/uploads\/2024\/09\/image-6-1024x576.png\" alt=\"\" class=\"wp-image-638\" style=\"width:542px;height:auto\" srcset=\"https:\/\/www.salemwebhosting.in\/articles\/wp-content\/uploads\/2024\/09\/image-6-1024x576.png 1024w, https:\/\/www.salemwebhosting.in\/articles\/wp-content\/uploads\/2024\/09\/image-6-300x169.png 300w, https:\/\/www.salemwebhosting.in\/articles\/wp-content\/uploads\/2024\/09\/image-6-768x432.png 768w, https:\/\/www.salemwebhosting.in\/articles\/wp-content\/uploads\/2024\/09\/image-6.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Sender Reputation<\/strong>: The trustworthiness of the sending domain or IP address based on previous email sending behavior.<\/li>\n\n\n\n<li><strong>Email Authentication<\/strong>: Protocols like SPF, DKIM, and DMARC authenticate the sender and verify the email&#8217;s legitimacy.<\/li>\n\n\n\n<li><strong>Content Quality<\/strong>: Emails with spammy language, misleading subject lines, or poor formatting can be flagged as spam.<\/li>\n\n\n\n<li><strong>Recipient Engagement<\/strong>: High open rates, replies, and positive interactions boost deliverability, while frequent bounces or spam reports harm it.<\/li>\n\n\n\n<li><strong>IP Blacklisting<\/strong>: If your IP or domain is listed on a blacklist due to spamming or other malicious activities, email deliverability will be negatively impacted.<\/li>\n<\/ol>\n\n\n\n<p>Managing email deliverability is essential for ensuring that important emails are received and not filtered out by spam protection systems. Proper authentication, list hygiene, and sending practices can help improve deliverability rates.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-manage-email-deliverability-using-c-panel\">How to Manage Email Deliverability Using cPanel<\/h2>\n\n\n\n<p>Ensuring your emails reach their recipients without being marked as spam is crucial for effective communication. Here\u2019s how you can improve email deliverability using cPanel:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-configure-spf-sender-policy-framework\">1. <strong>Configure SPF (Sender Policy Framework)<\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"373\" src=\"https:\/\/www.salemwebhosting.in\/articles\/wp-content\/uploads\/2024\/09\/image-10-1024x373.png\" alt=\"\" class=\"wp-image-646\" style=\"width:769px;height:auto\" srcset=\"https:\/\/www.salemwebhosting.in\/articles\/wp-content\/uploads\/2024\/09\/image-10-1024x373.png 1024w, https:\/\/www.salemwebhosting.in\/articles\/wp-content\/uploads\/2024\/09\/image-10-300x109.png 300w, https:\/\/www.salemwebhosting.in\/articles\/wp-content\/uploads\/2024\/09\/image-10-768x280.png 768w, https:\/\/www.salemwebhosting.in\/articles\/wp-content\/uploads\/2024\/09\/image-10.png 1310w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>SPF helps verify that emails from your domain are sent through authorized servers. To set it up:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Log in to <strong>cPanel<\/strong>.<\/li>\n\n\n\n<li>Under the <strong><a href=\"https:\/\/www.squarebrothers.com\/email-hosting-india\/\" rel=\"nofollow noopener\" target=\"_blank\">Email<\/a><\/strong> section, click <strong>Email Deliverability<\/strong>.<\/li>\n\n\n\n<li>Locate your domain and select <strong>Manage<\/strong>.<\/li>\n\n\n\n<li>Enable or modify the <strong>SPF<\/strong> record to authorize specific IP addresses for sending emails from your domain.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-enable-dkim-domain-keys-identified-mail\">2. <strong>Enable DKIM (DomainKeys Identified Mail)<\/strong><\/h3>\n\n\n\n<p>DKIM adds a digital signature to emails to authenticate that they\u2019re sent from your domain:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In <strong>Email Deliverability<\/strong>, ensure <strong>DKIM<\/strong> is enabled for your domain. If not, click <strong>Manage<\/strong> to enable it.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-check-ptr-reverse-dns-records\">3. <strong>Check PTR (Reverse DNS) Records<\/strong><\/h3>\n\n\n\n<p>Ensure your server\u2019s IP address has a PTR record that points back to your domain:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Contact your <a href=\"https:\/\/www.salemwebhosting.in\/\" data-type=\"link\" data-id=\"https:\/\/www.salemwebhosting.in\/\">hosting<\/a> provider to confirm the correct PTR configuration, as this is typically handled by them.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-monitor-blacklists\">4. <strong>Monitor Blacklists<\/strong><\/h3>\n\n\n\n<p>Regularly check if your domain or IP address is blacklisted using tools like <strong>MXToolbox<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>If listed, follow the instructions to request removal or take corrective action.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-set-up-dmarc-domain-based-message-authentication-reporting-and-conformance\">5. <strong>Set Up DMARC (Domain-based Message Authentication, Reporting, and Conformance)<\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"884\" height=\"181\" src=\"https:\/\/www.salemwebhosting.in\/articles\/wp-content\/uploads\/2024\/09\/image-9.png\" alt=\"\" class=\"wp-image-644\" style=\"width:752px;height:auto\" srcset=\"https:\/\/www.salemwebhosting.in\/articles\/wp-content\/uploads\/2024\/09\/image-9.png 884w, https:\/\/www.salemwebhosting.in\/articles\/wp-content\/uploads\/2024\/09\/image-9-300x61.png 300w, https:\/\/www.salemwebhosting.in\/articles\/wp-content\/uploads\/2024\/09\/image-9-768x157.png 768w\" sizes=\"auto, (max-width: 884px) 100vw, 884px\" \/><\/figure>\n<\/div>\n\n\n<p>DMARC ensures that your emails are authenticated and provides reports on any issues:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In <strong>cPanel<\/strong>, navigate to the <strong>Zone Editor<\/strong>.<\/li>\n\n\n\n<li>Add a TXT record for DMARC under <code>_dmarc.yourdomain.com<\/code> with the appropriate configuration (<code>v=DMARC1; p=none; rua=mailto:your_email@domain.com<\/code>).<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"6-monitor-email-queue\">6. <strong>Monitor Email Queue<\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"518\" src=\"https:\/\/www.salemwebhosting.in\/articles\/wp-content\/uploads\/2024\/09\/image-8-1024x518.png\" alt=\"\" class=\"wp-image-643\" style=\"width:737px;height:auto\" srcset=\"https:\/\/www.salemwebhosting.in\/articles\/wp-content\/uploads\/2024\/09\/image-8-1024x518.png 1024w, https:\/\/www.salemwebhosting.in\/articles\/wp-content\/uploads\/2024\/09\/image-8-300x152.png 300w, https:\/\/www.salemwebhosting.in\/articles\/wp-content\/uploads\/2024\/09\/image-8-768x388.png 768w, https:\/\/www.salemwebhosting.in\/articles\/wp-content\/uploads\/2024\/09\/image-8-1536x777.png 1536w, https:\/\/www.salemwebhosting.in\/articles\/wp-content\/uploads\/2024\/09\/image-8.png 1886w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>To check for delivery issues:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Go to <strong>Email<\/strong> &gt; <strong>Track Delivery<\/strong> in <strong>cPanel<\/strong>.<\/li>\n\n\n\n<li>Review the email queue for any stuck messages or errors.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"7-use-ssl-tls-for-outgoing-mail\">7. <strong>Use SSL\/TLS for Outgoing Mail<\/strong><\/h3>\n\n\n\n<p>Ensure secure email transmission by using SSL\/TLS:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Set your outgoing mail server (SMTP) to use <strong>SSL\/TLS<\/strong> on port <strong>465<\/strong>.<\/li>\n\n\n\n<li>Use <strong>AutoSSL<\/strong> in cPanel to ensure your mail services are secured with valid SSL certificates.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"8-check-email-headers\">8. <strong>Check Email Headers<\/strong><\/h3>\n\n\n\n<p>Regularly review email headers to confirm that SPF, DKIM, and DMARC checks are passing. If there are failures, revisit your DNS and email configurations.<\/p>\n\n\n\n<p>By following these steps, you can improve your email deliverability through cPanel and reduce the likelihood of your emails being marked as spam.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is Email Deliverability Email deliverability refers to the ability of an email to successfully reach a recipient&#8217;s inbox, without being blocked or filtered into spam. It\u2019s a critical aspect of email marketing, business communication, and transactional emails. Achieving high deliverability ensures that your intended audience receives your messages as planned. Key Factors Affecting Email&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-634","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.salemwebhosting.in\/articles\/wp-json\/wp\/v2\/posts\/634","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.salemwebhosting.in\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.salemwebhosting.in\/articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.salemwebhosting.in\/articles\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.salemwebhosting.in\/articles\/wp-json\/wp\/v2\/comments?post=634"}],"version-history":[{"count":4,"href":"https:\/\/www.salemwebhosting.in\/articles\/wp-json\/wp\/v2\/posts\/634\/revisions"}],"predecessor-version":[{"id":648,"href":"https:\/\/www.salemwebhosting.in\/articles\/wp-json\/wp\/v2\/posts\/634\/revisions\/648"}],"wp:attachment":[{"href":"https:\/\/www.salemwebhosting.in\/articles\/wp-json\/wp\/v2\/media?parent=634"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.salemwebhosting.in\/articles\/wp-json\/wp\/v2\/categories?post=634"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.salemwebhosting.in\/articles\/wp-json\/wp\/v2\/tags?post=634"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}